Our Mission

Hi, I'm Penina! The founder of Good Karma Nation. Since I was just a little kid, I have always been passionate about both helping people feel their best and fashion. One day I decided to combine the two and boom, Good Karma Nation was born.

At Good Karma Nation, we're not just about clothing; we're about making a statement—a statement that revolves around kindness, compassion, and a commitment to creating a brighter, more positive world. Our values are represented by our brand mascots. You will find our cute little cartoon mascots throughout your experience with us. Smiling Sam, Healing Harry, Kind Koko and Loving Lola are sprinkled throughout our products, free digital phone wallpapers, webiste and our socials. Our brand is a celebration of good karma, a belief that the positive energy you put out into the universe finds its way back to you. We embody this philosophy through our fashion, offering you curated collections focused on mental health awareness, spreading kindness and self-care. Every piece serves as a reminder that fashion can be a canvas for kindness and self-love, and that what you wear reflects your values. Beyond the threads and stitches, we're dedicated to giving back to the community. Our mission extends beyond clothing; it's a call to action, inspiring small acts of kindness in your daily life. Join us in The Nation, and together, let's make the world a kinder, more fashionable place, one positive action at a time.

Donation Program

Our donation program is the foundation of our mission of spreading kindness in style. The donation program operates on a retail sales structure. Each month, proceeds go towards creating and sending printed mental health sweaters and shirts to homeless shelters in need of new clothing. One of the major problems that is gravely affecting the homeless community is the lack of adequate clothing. Another major problem they are facing is mental health. Mental health and homelessness are inextricably linked. Mental health problems can cause a person’s homelessness as well as be exacerbated by the experience. Our goal is to provide two things in the form of one: clothing with positive mental health reminders. We understand that not all shelters have access to enough funding, so this is where we like to use our donation program. Since this program relies on retail sales, we never know how many items we are going to ship out each month, so we try to only partner with shelters if we know we have the capacity to support them.